Beautiful Spain
Proportions are all-important.
Beauty which has honestly been trying to save the world for already many centuries after all to a major extent depends on proportions.
However we won’t start casting readers of these lines into boring abyss of lecturing, but will only mention as absolute the fact that Spanish LIZZO fabric editor has presented its new 2012 collection which is, by the way, truly triumphant.
Such high recognition, which has been received numerous times, could actually mean practically nothing, as it sometimes happens, were it not for one slight objection…
We should add “slight and efficient” meaning that such presentation once again in many aspects reflected LIZZO philosophy, having made it (which has, by the way, also became traditional) in a fresh and at the same time convincing way.
Fabrics offered by LIZZO inspired by various cultures of different civilizations, filled with flutter of countless personal feelings and impregnated with high sense of serving harmony, smoothly fit into the modern environment and become its essential part.
Essential and capable of spotting key vibrations of the modern world with spirit, rhythm and multivariable diversity intrinsic thereto.
Bold and at the same time carefully crafted combination of elements from the past and the present, led through fanciful interrelation of color, image and fabric structure, predictably elevates impression from the proposed collection to the height called ecstasy!
We’ll definitely return to such event, and now let us make a little retrospective journey into history.
LIZZO brand embarked on a tough but appreciative voyage of serving the beautiful in Spain in 2001, while being supported and majorly motivated by Jose Angel Climent.
In a stormy ocean of designer revelations (please, forgive me my bold analogy) little time was required to notice a marvelous liner which was rushing to recognition and success.
Most probably, brand inspirers new that triangle was the most stable shape.
Three vertices, and namely: bold inventiveness, promptness of specimen creation and, finally, strict fulfillment of obligations, have become stanch allies of almost 50 passionate experts who can and, what is the most import, like to take pleasure in their creative activity.
LIZZO never tries to appeal only to perception of refined aesthetes by creating an illusion of alienation from market realias. On the contrary, sequential tracking of modern trends skillfully projected on their economic attractiveness, to a great extent contributes to brand awareness and relevancy.
Permanent and, what is essential, efficient operation of four show halls in Spain located in Madrid, Barcelona, La Palma de Gran Canareia and Alicante, as well as exhibition sites in London, Wien, Paris, Brussels and Milan, constitutes a strong argument in favor of LIZZO philosophy consistency.
Electric trends managed to find their embodiment in the above mentioned 2012 collection, and such fact once again evidences the great creative potential of the team striving to provide a consumer with possibility to independently decide, what is essential in fairy show of color and picture. What is more, it is highlighted with great inspiration and respect while preserving unique nature and awareness of the trademark.
“Aberdeen” is a classical elegant collection named after similarly-named Scottish city where Balmoral Castle is to be found. XIX-century paintings and ornamental adornments of this private residency of English kings in Scotland, as LIZZO craftsmen confessed, inspired them to create this piece of art. Time-proven Scottish checked tartans, and diversity achieved by means of successful color combination, can leave indifferent neither enthusiastic admirers of proposed specimens, nor their hypercritics.
Ethnic mix and cultural melting pot of Indonesia with its arabesque mixture of civilizations opened the door to creation of “Java” collection, in which traditional motifs of Ikat and Songket islands are captured with bright vibrant colors and natural tones.
Having entered upon the blessed path of fruitful historicism, it should be appropriate to recall Czarina collection which owes its appearance to the period of Russian Empire rise with its luxury palaces lapping in velvet and gold.
Adaptation to modern realias of forms and colors from the past, which has occupied a rightful place in the company’s creative arsenal, will still be able to spring many surprises on a consumer.
Overwhelming world, where a synthesis of ideas successfully combines with the newest fashion trends, is ready to let inside everyone who has prepared his perception to enormous energetics of such revelations.
“Our products are no more than reflection of full penetration into the subject combined with employee professionalism” – LIZZO comment. Well, a professional who has gained such recognition can afford such luxury as modesty…
Dmitryi Chuburkov